About US

Start Up Find is the platform for South African entrepreneurs and side hustlers – where your online business dreams become a reality!

We are firm believers in “local is LEKKER” and love the idea of helping fellow South Africans succeed in business. We know the struggle of starting a business and wondering how to get found and what marketing will best convert leads to sales.

Start Up Find was founded in South Africa by Naaheed Raboobee, a female entrepreneur based in Durban, and developed by Trimoon Digital Marketing Agency, in Cape Town. This collaboration has brought about a new, convenient and innovative space known as The Start Up Find Collective.

Join our community where it’s both easy and fun to sell and buy products, with the added support for other challenges like setting up an Instagram shop and basic social media marketing. Yes, that’s right, let’s get insta famous together!

We are here to promote your business, improve how you interact with your customers, expedite and increase sales and provide you with the services you require to advance your business. 

Buy, sell, create, collaborate with similar businesses, and find brand ambassadors, products, and services on one platform.

Our vision is to be the catalyst for economic growth and development for small businesses in South Africa.


For sellers:

We offer different packages for your business from FREE listings on our site or apply to become a Start Up Find Club member and sell directly from our site.

All our merchants are vetted, and once approved, club members will be:

  • Listed on our site.
  • Get added to our online shop with custom options to create your store
  • Opportunities to get featured on our social platforms

For buyers:

Our site is user-friendly and easy to browse. Use the search bar if you have a specific product or service in mind, or you can explore per category. 


Coming Soon >>>

Multi-vendor platforms are an emerging concept that provides multiple vendors with a single storefront. This complete e-commerce solution allows you to customise your micro-store with your branding, product images, and prices and provide an improved shopping experience for users. The Start Up Find website is where you can search for businesses or products, select items, and checkout directly from the website.

Our mission is to be change-makers for small businesses in South Africa.

Join the Start Up Find club today! 👊


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